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| Client |
| Artemide - One of Europe's biggest lighting companies |
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| Aim |
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Generate interest amongst key targets in the new London Showroom, one of the biggest single brand lighting showrooms in the UK |
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Give trade, consumer press and national newspapers the opportunity to get to know the company, its products and culture |
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| Process |
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Organise showroom opening launch |
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Organise pre-event press coverage in trade press |
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Invite editors of trade, consumer press and national newspapers using personal contact and innovative 2 part invitation with free 'e-light' desk lamp to encourage attendance |
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Organise breakfast press briefing in showroom |
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Arrange series of media interviews with the company's Italian founder |
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Organise press packs |
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| Result |
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500 people attended the event in total including distributors and contract specifiers to an evening event |
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Editors from all key trade titles attended as well as consumer titles and national newspapers |
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Widespread coverage across all media including features in three leading interior design magazines, the Independent and the Financial Times 'How To Spend It' supplement |
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Relationship formed with new editors |
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Client approach by industry body to use showroom as venue for seminars |
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Vantage Public Relations, 14 White Swan Court, Monmouth, NP25 3NY
Telephone +44 (0)1600 715251 Fax: +44 (0)1600 715254 Email: pr@vantage.uk.com
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