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CASE STUDIES

EXHIBITION SUPPORT

Client
Nortech Control Systems - Manufacturer of access control systems

Aim
-	Support client at IFSEC (International Fire and Security Exhibition)
-	Introduce editors to the company and its new Hyper X product

Process
-	Draft and distribute press material to IFSEC previews in trade magazines to get pre-event coverage and drive traffic to the client stand
-	Arrange series of on-stand interviews, product demonstrations and meetings with key security editors
-	Arrange for client to speak at seminar at the show
-	Prepare press packs for the event
-	Assist client with ideas and supplier contacts for stand design and on-stand promotions
-	Follow up editors after the show

Result

Widespread pre-show coverage in trade magazine show previews including all key security titles

Five key editor meetings arranged on-stand

Extensive post show coverage of the new product

Opportunity for major feature in Security Management Today magazine

Seminar generated 3 major project leads

Client Comment

"Vantage has raised the profile of Nortech to an all time high."
Mike Davies
Business Development Manager, Nortech Control Systems

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Vantage Public Relations, 14 White Swan Court, Monmouth, NP25 3NY
Telephone +44 (0)1600 715251 Fax: +44 (0)1600 715254 Email: pr@vantage.uk.com