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Position the company as major players in retail sign making |
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Demonstrate the company's ability as a 'one-stop shop' to handle major retail projects |
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| Process |
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Capitalise on recent involvement in new Halfords store 'roll-out' programme |
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Research and draft feature on the Halford's project with third party comments for endorsement |
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Secure a feature with leading trade retail design magazine RED, which is read by key targets |
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| Result |
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3 Page feature in RED timed to co-ordinate with in-house company marketing activities |
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Feedback from sales team showed major targets had read the feature |
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Amongst sales leads generated from reader enquires about the feature was an approach from a leading electrical group wanting to consult Caliba about signing for its out-of-town stores |
