We are experienced at writing for the technical trade press and pride ourselves on being quick to grasp the fundamentals of your business.
As well as identifying your target media, we research and write news stories, case studies/customer stories and feature articles and provide monitoring and evaluation of press coverage.
News releases
Used to communicate regular newsworthy information to the media, news releases focus on new products, services or issues, company expansion or contract successes. With excellent knowledge of the trade press as well as consumer, daily, weekly, national and local media, combined with an understanding of what editors really want, we consistently achieve quality, widespread media coverage for our clients. Click here for example.
Case Studies
Case studies provide a testimonial to your company's product or service, showing it in practice and endorsing it with independent third party comments. They can be project specific, market specific or product / service specific. A popular and versatile PR tool they are distributed to the media on general release, used for case study leaflets for direct mailing or incorporated into brochure material. Click here for example.
Features
At Vantage our proactive approach leads us to constantly monitor the press for upcoming editorial features relevant to our clients. This coupled with a good working relationship with editors, allows us to be successful in securing features for our clients, maximising quality press coverage.Click here for example.
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