Vantage tips for B2B PR and social media

05 Jul 2017

In this era of social media, companies need to make sure they are utilising all the resources available to them in order to stay in the game.

Vantage PR helps businesses to compete in the current crowded B2B market by developing a digital PR strategy that will increase brand awareness and help to bring in more customers. A strong online presence is vital to build relationships and helps businesses to stand out from the crowd.

To do this, it is important to:

  1. Monitor your profiles regularly – All online resources (blogs, websites and social media) need to be managed effectively to know what your current/potential customers want.
  2. Brand messages – Be consistent, use key words that will make your company easy to find. Keep this consistency across all social media, newsletters and press releases.
  3. Involve everyone in the company – Getting a whole team involved shows the people behind the company.
  4. Competitive analysis – Understand the strengths and weaknesses of your competitors and use it to improve your own strategy.

 If you would like to enhance your company’s online presence with B2B PR then get in touch with a member of our team today by emailing pr@vantage.uk.com