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Appointing the right PR consultancy that 'fits' with your company and achieves success for you is a rewarding experience and a sound business investment.
Below you will find a handy checklist of questions from the Chartered Institute of Public Relations that you should ask a potential consultancy to ensure you get your perfect business partner!
* Are they individual members of the CIPR?
* What is their professional background?
* Do they have experience in similar or relevant activity?
* Is there any likely conflict of interest with present clients?
* Who are the present clients and how long have they been
clients?
* How do they charge e.g. retainer (set fee per month),
hourly rates, or a combination of both?
* How are expenses charged - at cost or with a mark-up?
* Who might be working on the program? What
qualifications and experience do they have?
* What are the methods of reporting on the program -
monthly reports, conference reports, six monthly or
12 monthly reviews?
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