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We have excellent client retention having worked for many of our clients for four years or more. We work closely with our clients combining our skill and experience with a friendly, professional and honest approach, never over-promising or under-delivering.
As a deliberately small team, we offer our clients the highest level of commitment and enthusiasm which is guaranteed to continue throughout the working relationship. However a good working relationship with a consultancy doesn't come as a matter of course.
If you are selecting a PR consultancy or considering appointing one for the first time, you will find the following 'Ten Golden Rules' produced by the Public Relations Consultants Association useful to ensure you get the maximum benefit from your relationship:
* Work hard on the understanding process - both at the outset and
throughout the relationship.
* Trust your Consultant/Consultancy. Don't hold information back that
will hinder the relationship or quality of their advice.
* Involve them at an early stage in any activities that will require their
support - last minute briefing often means lost opportunities.
* Make sure they are helped to work in harmony with other
communications suppliers and with any of your own staff important to
their work.
* Ensure your top management are aware of the PR goals and are
committed to their achievement.
* Plan and manage all PR activities carefully, but be prepared to act
quickly when the Consultant/Consultancy advises you it is necessary.
* Give them a clear understanding of the limits to their brief and when
there is a need to go to a higher authority.
* Conduct regular and honest reviews of progress and achievements
to ensure the relationship continues to flourish.
* Agree what constitutes success from the programme and measure
the results constantly against the criteria agreed.
* Accept that success or failure belong to the whole team
and that the Consultant/Consultancy cannot be expected to deliver
unaided.
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