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Few can have missed the recent opening of the newly refurbished St Pancras station, the new terminal for Eurostar. The project celebrates the architectural heritage of the original 1868 George Barlow structure which is revealed in all its glory through good quality and high performance lighting. Vantage PR's client Sill Lighting worked behind the scenes with a team of designers and engineers for seven years to arrive at the right lighting design solution to meet strict Network Rail standards. In the months before the opening, Vantage PR also worked behind the scenes to ensure maximum press coverage and impact for Sill Lighting within the important trade media with multiple page coverage achieved in Lighting magazine, Rail Technology and Railway Strategies amongst many others. Sill Lighting's general manager, Bob Bohannon commented, "Vantage has become an integral part of our team. Their knowledge of our business, our objectives and our workstyle combined with their management of our PR and advertising account has directly led to a very successful marketing campaign following the completion of the world class St Pancras project." |
