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EUROHEAT
Background
Euroheat is one of the UK's leading distributors of multi-fuel, gas and oil heating stoves. Founded in 1982, it is constantly developing efficient, environmentally friendly and stylish heating stoves and accessories. Euroheat offers four distinct product ranges, and utilises PR as a credible and cost effective vehicle for promoting these.
Why Vantage?
Vantage has a track record in supporting building product and interior design product clients with extensive PR coverage.
Euroheat's managing director Simon Holden comments, "Vantage provides us with a continuous high level of coverage in the consumer and trade media, which is vital in maintaining awareness for our leading and fast expanding range of heating stoves".
How PR works for Euroheat
The PR campaign for Euroheat generates massive press coverage in both the consumer and trade press. All enquiries are directed to the company's fully interactive website, so increasing web traffic substantially.
Vantage has devised two PR campaigns in parallel; one for the consumer market and the other for the trade market.
Consumer Campaign
Aim:
To reach all UK home owners looking for a heating solution.
Strategy:
*Regular press releases to the consumer press, including monthlies, weeklies and dailies on a national and regional scale.
*Placing feature articles in many consumer monthly titles.
*Compiling consumer press packs on latest products for the Autumn / Winter season, issued in Spring / Summer months to meet copy deadlines for Winter months.
*All customer enquiries fed by Euroheat to their 180 specialist retailers as marketing support.
Trade Campaign
Aim:
To reach key decision makers -specifiers, interior designers, heating specialists -all able to influence the purchase of heating stoves.
Strategy:
*Regular press releases to trade press.
*Press releases include Euroheat company news and issues affecting the industry.
*Supplying the trade media with regular updates on new models, range extensions and improvements.
*Presenting features to the trade press, often focusing on topics pertinent to the stove / heating industry.
*Providing press support at trade shows.
Result
Since Vantage has worked with Euroheat over the last few years, sales have grown from £1m to £4m. Vantage is pleased to have provided high level visibility and strong press support during this period of growth.
Simon Holden adds, "We have worked with the Vantage team over several years and have always found them to be responsive to our needs, friendly yet professional and able to deliver the right results."
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