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Vantage will be turning its creative PR hand to the sign specification market this month as it kicks off a campaign for new client Signscape Systems.
The sign component manufacturer wanted to introduce PR into its marketing mix to raise product awareness levels and re-establish its position in the market following a management buyout. Without the time or resource to carry out a continuous PR programme in-house, a consultancy was the best option.
Commenting on the new appointment, Vantage PR,s managing director Nick Brooks said, "We were referred to Signscape for our experience and proven results in their market. We also successfully met the company's criteria for a consultancy that was budget conscious, that practiced evaluation, had the right media contacts and could offer a personal, dedicated service."
Account manager Catherine Williams added, "We have an exciting start to the campaign with the launch of several new products including a UK first for the signs market."
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