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To be included in a magazine feature that is focusing on an area specific to your business is great for positioning your company as a leading authority or an exciting name to watch. Being left out can have the opposite effect.
Supplying editors with quality press information will increase your chances of inclusion. If this information lands on their desk at the right time, your chances will be improved significantly.
The easiest way to do this is by obtaining a copy of the magazine's features calendar.
As the name suggests, this is a schedule of what features the magazine is intending to cover in the forthcoming year. This is the time when most trade magazines are finalising their features calendars so start gathering them now and plan ahead to maximise your press coverage and elevate your company profile.
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