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Trolex has just appointed Vantage Public Relations to run a PR campaign to enhance its profile in international markets.
Trolex has been established for 50 years designing, developing and manufacturing sensors and sensing equipment for the mining industry as well as complete mine monitoring systems.
Vantage PR won the account based on proven results in similar markets, creativity and a sensible budget. Robyn Morrison, account executive at Vantage said, "The PR programme for Trolex is aimed not only at the mining market, but also at the international gas, oil and landfill markets, with particular emphasis on South Africa, Russia and China. Our PR brief is to raise awareness of Trolex in these international markets as well as supporting the established reputation of Trolex with gas sensing equipment in UK industrial markets. It will also involve creating communications programmes for specific projects too such as methane monitoring."
Vantage PR's managing director Nick Brooks commented, "We are delighted to be supporting Trolex. The company is one of several new accounts we have won in the last few months which indicates that more and more companies are realising the benefits of PR support in such a competitive economic climate. More importantly, they are seeking PR consultants that use budgets effectively to achieve tangible results."
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