Vantage Public Relations - Public relations and marketing specialists UK

CASE STUDIES

NEWS RELEASES

Client
Ionic Systems (formerly OTT) - manufacturer of specialist truck mounted cleaning systems

Aim
-	Raise awareness of the issue of accidents caused by poorly fitted vehicle-mounted cleaning systems in the cleaning trade press
-	Position Ionic Systems as a leading authority on the subject as the only company that has achieved a crash tested safety standard for its vehicle-mounted systems
Process
-	Draft and distribute a general release to key cleaning trade magazines about the issue and Ionic Systems' achievement of the standard

-	Arrange 'hard-hitting' images to accompany the release
Result
-	Widespread coverage in the trade media
-	Interest generated in the issue leading to interviews and features with 4 key trade magazines
-	Brought the issue to the attention of leading industry bodies
-	Encouraged targets to contact the company for advice

Client Comment
"We have been more than happy with the results that have ensued from this project and delighted with the way Vantage has handled it. The results were evident through a high level of press coverage with features and articles all of which has persuaded the industry of the safety measures which we have introduced into our equipment" Craig Mawlam Chief Executive, Ionic Systems