Creating a healthy home

Based at Moreton-in-Marsh in the Cotswolds, Total Home Environment sets out to create a home that contains fresh filtered air with no condensation, no stale air in the kitchen or bathrooms and no re-circulated dust thanks to quality ventilation and central vacuum systems. With the prospect of considerable growth, particularly in the eco building sector, T.H.E. was keen to partner with a technical PR agency to assist in achieving its growth objectives. Vantage PR was appointed by T.H.E. on account of its track record in supporting building product clients with extensive PR coverage.

Total Home Environment, healthy environment, building trade media press coverage technical drawing, BREEAM house, Vantage use specialist information to craft case studies air ventilation, healthy home case study material for Vantage for consumer and trade press

Established for some 12 years, Total Home Environment (T.H.E) works with key partners in two distinct fields: Electrolux central vacuums and Genvex mechanical heat recovery ventilation and air source heat pumps.  Both manufacturers have long experience in their respective markets and T.H.E has become one of the top UK suppliers of this equipment to the self build and specification markets.

From the moment that Vantage PR started on the account in the autumn of 2009, T.H.E. immediately had a pro-active public relations resource for regularly distributing press information to the company’s target media – building trade press, architecture, housebuilding, self build, facilities management, environmental, housing associations, public sector as well as the niche media of hotels, education, hospitals and leisure.

HOW PUBLIC RELATIONS WORKS FOR TOTAL HOME ENVIRONMENT

Over the last two years, our technical PR has achieved extensive press coverage with the reach of the campaign being over half a million readers each month.  Total Home Environment’s managing director Michael Hunt comments, “After thorough analysis we engaged Vantage PR towards the end of 2009.  They have achieved everything that we hoped for, reinforced by recent competitor comments that ‘we seem to be everywhere these days.’  He continues “They are extremely attentive and I never feel as though ‘the clock is ticking’ and Vantage has been very supportive providing service beyond the agreed proposal.  This became very apparent whilst our marketing manager was on maternity leave and despite this position not being filled, in her absence with Vantage’s support, we have managed to not only cover the marketing but make good progress in awareness of our company and services”.

The B2B public relations campaign from Vantage PR operates largely across three fronts:  News stories about the company, information about newly introduced products, and case study stories of noteworthy recent installations.  This is backed up with comprehensive press support at exhibitions that T.H.E. attends, on-site press events and Vantage PR is now advising on the introduction of a Twitter account and social media campaign for further technical PR coverage.

healthy home, air ventilation, promoted by Vantage consumer and trade media

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